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Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

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You might be interested in. And also runs a popular website optimization blog at rich-page. Maura Ginty is a digital-era word geek.

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With deep expertise in search, content strategy, and social media programs at Fortune companies as well as small businesses. All three authors are frequent speakers at online marketing conferences. Find us on Pinterest. You may also like.

Find us on Pinterest You may also like. A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability.

Landing Page Optimization Book

It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits. He is a highly regarded keynote and conference presenter, and the chairperson of Conversion Conference.

Book Review: Landing Page Optimization by Tim Ash

Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune companies as well as small businesses. All three authors are frequent speakers at online marketing conferences. Read an Excerpt Click to read or download. See All Customer Reviews. Shop Books.


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